Master Your GBP Performance Against Competitors
LocalScout helps agencies and multi-location businesses track GBP performance, get advanced analytics, and outperform competitors with the most detailed competitive analysis available in the market.
Why Choose LocalScout?
Get unparalleled competitive intelligence for your Google Business Profile. Track performance, monitor reviews, and analyze competitors to understand exactly how you stack up and what drives ranking changes.
- Rating and review count comparisons
- Response rate benchmarking
- Photo performance analysis
- Review velocity tracking
- Prioritized recommendations
- Competitive gap analysis
- Performance improvement suggestions
- Data-driven action items
- Side-by-side GBP performance comparison
- Competitor keyword ranking analysis
- Competitive gap analysis
- Historical competitor tracking
- Review TOS violation detection
- AI-generated actionable insights
- Automated review classification
- Smart competitive recommendations
Always know what led to a ranking change
Stop wondering why your rankings changed. LocalScout provides clear, actionable insights that explain exactly what factors are driving your performance shifts.
- Actionable Insights: Get prioritized recommendations that explain what factors are affecting your rankings and exactly what to focus on to improve
- Historical Trend Analysis: Weekly snapshots show trends over time, making it easy to correlate ranking changes with specific time periods and actions
- Week-over-Week Comparisons: See exactly what changed—reviews, ratings, response rates, photos, and more—and by how much, so you know what's working
- Competitive Context: Understand how competitor changes affect your relative position and identify when you need to adjust your strategy
Simple, Transparent Pricing
Choose the plan that's right for your business. All plans include a 14-day free trial.
- Manage up to 20 locations
- GBP performance analytics
- Weekly review monitoring
- Track up to 2 competitors per location
- Everything in Starter
- Manage Up To 50 Locations
- AI TOS Violation Detection
- Priority Email and Chat Support
Frequently Asked Questions
Find answers to common questions about LocalScout.
LocalScout tracks your Google Business Profile performance by monitoring key metrics including your rating and rating distribution, total reviews, positive and negative review counts, response rate, review velocity (reviews in the last 2 weeks), total photos, and Google posts activity. We create weekly snapshots of your performance data to provide historical trend analysis, allowing you to see how your GBP metrics change over time and compare your current performance to previous weeks.
LocalScout fetches and stores all your Google Business Profile reviews, allowing you to view and manage them from your dashboard. You can filter reviews by rating (all, positive, or negative), track your response rate to identify reviews that need responses, and view review trends over time. For Growth and Agency plan subscribers, we also offer AI-powered classification to identify reviews that may violate Google's Terms of Service, helping you flag potential candidates for removal.
LocalScout allows you to track up to 2 competitors per location and compare their GBP performance metrics side-by-side with yours. You can compare ratings, total review counts, positive and negative review breakdowns, response rates, and review velocity. Our platform provides competitive gap analysis and actionable insights to help you understand where you stand relative to your competitors and identify opportunities to improve your GBP performance.
LocalScout's competitive analysis helps you derive actionable strategies by identifying performance gaps and opportunities. Our platform automatically generates prioritized insights that highlight where competitors are outperforming you (such as higher response rates or better review velocity) and where you have advantages. By analyzing side-by-side comparisons of ratings, review counts, and response rates, you can identify specific areas to focus on—whether that's improving your review response time, increasing your review volume, or maintaining your competitive advantages. The competitive gap analysis provides data-driven recommendations to help you close performance gaps and stay ahead of your competition.