Cookie Policy
Last Updated: January 2025
1. Introduction
This Cookie Policy explains how LocalScout LLC ("we," "our," or "us") uses cookies and similar tracking technologies on our website and service (the "Service"). This policy should be read alongside our Privacy Policy, which provides additional information about how we collect, use, and protect your information.
By using our Service, you consent to the use of cookies in accordance with this Cookie Policy. If you do not agree to our use of cookies, you should disable cookies in your browser settings or refrain from using our Service.
2. What Are Cookies?
Cookies are small text files that are placed on your device (computer, tablet, or mobile) when you visit a website. Cookies are widely used to make websites work more efficiently and provide information to website owners.
Cookies can be "persistent" or "session" cookies. Persistent cookies remain on your device after you close your browser, while session cookies are deleted when you close your browser.
3. How We Use Cookies
We use cookies for the following purposes:
3.1 Essential Cookies
These cookies are necessary for the Service to function properly. They enable core functionality such as security, network management, and accessibility. You cannot opt out of essential cookies, as they are required for the Service to work.
3.2 Performance and Analytics Cookies
These cookies help us understand how visitors interact with our Service by collecting and reporting information anonymously. This helps us improve the way our Service works.
3.3 Functionality Cookies
These cookies allow the Service to remember choices you make (such as your username, language preference, or region) and provide enhanced, personalized features.
3.4 Targeting and Advertising Cookies
These cookies may be used to deliver advertisements that are relevant to you and your interests. They may also be used to limit the number of times you see an advertisement and measure the effectiveness of advertising campaigns.
4. Third-Party Cookies
In addition to our own cookies, we may also use various third-party cookies to report usage statistics of the Service and deliver advertisements on and through the Service.
4.1 Google Analytics
We use Google Analytics via Google Tag Manager (GTM-ID: GTM-TV78PZZQ) to analyze how users interact with our Service. Google Analytics uses cookies and similar technologies to collect information about your use of the Service, including:
- Pages you visit and time spent on each page
- How you arrived at our Service (referring websites, search engines, etc.)
- Your device and browser information
- Your approximate geographic location
This information is used to compile reports and help us improve the Service. Google Analytics cookies are persistent cookies that remain on your device for varying periods, typically up to 2 years.
You can opt out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on, available at: https://tools.google.com/dlpage/gaoptout
For more information about how Google uses data, please visit: Google's Privacy Policy
4.2 Microsoft Clarity
We use Microsoft Clarity to understand how users interact with our Service. Microsoft Clarity uses cookies and similar technologies to collect information about:
- Mouse movements, clicks, and scrolling behavior
- Page views and navigation patterns
- Session recordings and heatmaps
- Error tracking and performance metrics
This information helps us improve user experience and identify usability issues. Microsoft Clarity cookies are session and persistent cookies that help track user sessions and preferences.
For more information about Microsoft Clarity and how to opt out, please visit: Microsoft Clarity
For information about Microsoft's privacy practices, please visit: Microsoft Privacy Statement
5. Types of Cookies We Use
| Cookie Name | Purpose | Type | Duration |
|---|---|---|---|
| Session/Authentication | Maintain user session and authentication state | Essential | Session |
| _ga, _gid, _gat (Google Analytics) | Analytics and performance tracking | Analytics | 2 years, 24 hours, 1 minute |
| _clck, _clsk (Microsoft Clarity) | User behavior analytics and session recording | Analytics | 1 year, Session |
| Preferences | Store user preferences and settings | Functionality | 1 year |
6. Managing Cookies
You have the right to accept or reject cookies. Most web browsers automatically accept cookies, but you can usually modify your browser settings to decline cookies if you prefer.
6.1 Browser Settings
You can control cookies through your browser settings. However, please note that disabling cookies may affect the functionality of our Service and may prevent you from using certain features.
Here are links to cookie management instructions for popular browsers:
6.2 Opt-Out Tools
You can also opt out of certain third-party cookies using the following tools:
- Google Analytics: Google Analytics Opt-out Browser Add-on
- Network Advertising Initiative: NAI Opt-Out Page
- Digital Advertising Alliance: DAA Opt-Out Page
7. Do Not Track Signals
Some browsers include a "Do Not Track" (DNT) feature that signals to websites you visit that you do not want to have your online activity tracked. Currently, there is no standard for how DNT signals should be interpreted. As a result, our Service does not currently respond to DNT signals.
8. Changes to This Cookie Policy
We may update this Cookie Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will notify you of any material changes by posting the new Cookie Policy on this page and updating the "Last Updated" date.
We encourage you to review this Cookie Policy periodically to stay informed about our use of cookies.
9. Contact Us
If you have any questions about this Cookie Policy or our use of cookies, please contact us:
- Email: support@localscout.com
- Contact Form: /contact-us
- Company: LocalScout LLC