Full GBP Visibility. Every Location. Every Week.

LocalScout turns every Google Business Profile into a complete audit in one click — reviews, rankings, SEO, photos, posts, and competitor data included. Built for agencies and multi-location teams who can't afford to guess.

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WHO IT'S FOR

Built for Agencies and Multi-Location Teams

For Agencies

Running GBP for 5 or 50 clients? LocalScout eliminates the hours of manual auditing, gives you white-labeled reports you can send directly to clients, and flags problems before clients do.

For Multi-Location Businesses

Franchise operators, regional chains, and corporate teams use LocalScout to maintain consistent GBP performance across every location — and catch underperformers before they cost you customers.

FOR AGENCIES

Agency Plan

Send Clients Reports That Look Like Yours, Not Ours

Every LocalScout audit can be exported as a fully branded PDF — your logo, your colors, your agency name. No LocalScout branding anywhere. Send clients a polished, professional GBP performance report in minutes, not hours.

Custom Branding: Add your logo, brand colors, and agency name. Reports look like they came from you, not a third-party tool.
One-Click Export: Generate a complete, branded PDF audit for any location in a single click — no reformatting, no copy-pasting into slides.
Client-Ready Layout: Reports are structured for non-technical readers. Clients understand what's happening and what needs to be done without you explaining everything.
Full Audit Coverage: Every white-labeled report includes review performance, ranking data, competitive benchmarking, and prioritized recommendations.

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AUDIT AUTOMATION

A Complete GBP Audit in the Time It Takes to Make Coffee

Manual GBP audits are a 3-hour job that most agencies do inconsistently or skip entirely. LocalScout runs a comprehensive audit of every GBP element — every week — and surfaces what changed, what's broken, and what to fix first.

One-Click Full Audit: Trigger a complete audit of any location with a single click. Reviews, rankings, SEO, photos, posts, competitor data — all pulled and analyzed in one run.
Weekly Automated Snapshots: Audits run on a weekly cadence so you always have current data. Historical snapshots let you trend performance over time and show clients progress.
Change Attribution: See exactly what changed week-over-week — reviews, ratings, photos, response rates — so you can correlate your actions with ranking shifts and prove what's working.
Prioritized Action Queue: Every audit produces a ranked list of recommendations sorted by impact. You know what to fix first without sifting through raw data.

REVIEW MANAGEMENT

Stop Losing Customers to Fake Reviews You Could Have Removed

One-star reviews from competitors or bots can sit on a profile for months. LocalScout's AI scans every review against Google's Terms of Service, flags violations by category, and puts a direct report link one click away.

AI TOS Violation Detection (Growth + Agency plans): Every review is scanned and classified — fake, off-topic, spam, or inappropriate. No manual review required.
Violation Confidence Scores: Each flagged review includes a confidence score so you know which ones to report first and which to monitor.
Direct Google Reporting: One-click access to report flagged reviews directly to Google. No copying URLs, no navigating support forms.
Review Velocity Tracking: Monitor review growth rate over time and benchmark against competitors to catch momentum swings before they affect rankings.
Response Rate Monitoring: See which reviews need responses and track response rate trends — because Google factors response behavior into local rankings.

RANKING INTELLIGENCE

Know Which Keywords Are Driving Customers — and Which Are Not

Most GBP tools tell you where you rank. LocalScout tells you why you rank there, which keywords are worth fighting for, and what competitors are doing that you're not.

Local Pack Keyword Tracking: Track your exact position for every keyword in the local pack, updated weekly with historical trend data.
Search Volume + CPC Data: See the monthly search volume and commercial value of every keyword you track. Prioritize based on traffic and revenue potential, not gut instinct.
Competitive Keyword Gap Analysis: See which keywords your competitors rank for that you don't — and know exactly where they're taking customers from you.
AI Overview Tracking: Monitor your presence in Google's AI Overview results alongside local pack rankings — a visibility signal most tools don't cover yet.
Change Attribution: When rankings move, LocalScout shows what changed in your GBP during that period so you can replicate wins and avoid repeating mistakes.

COMPETITIVE INTELLIGENCE

See Exactly Where Competitors Are Beating You

Vague competitive awareness doesn't help. LocalScout gives you side-by-side performance data across every GBP element — reviews, ratings, response rates, keyword rankings, posting frequency, and landing page SEO — so you know exactly what you're up against.

Side-by-Side Benchmarking: Compare your GBP metrics against up to 2 competitors per location across reviews, ratings, rankings, photos, and more.
Competitor Keyword Rankings: See which local pack keywords your competitors rank for and where you're losing ground keyword-by-keyword, not just in aggregate.
Response Rate Comparison: Know if competitors are outresponding you on reviews — a factor Google uses in local ranking signals.
Historical Competitor Tracking: Track competitor performance over time to catch strategy shifts early and respond before they pull ahead.

LANDING PAGE SEO

Your GBP Landing Page is Either Helping or Hurting You

Google uses your GBP landing page as a ranking signal. Most businesses have no idea how that page scores on technical SEO, mobile performance, or content quality — or how it compares to the pages of competitors who outrank them. LocalScout audits it on every run.

Technical SEO Audit: Page speed, mobile-friendliness, structured data, schema markup — checked and flagged when competitors hold an advantage you don't know about.
Content Analysis: Title tags, meta descriptions, headings, and content quality evaluated against your actual competitors, not generic benchmarks.
Competitor SEO Comparison: See exactly where a competitor's landing page outperforms yours with specific recommendations to close the gap.

ACTIONABLE INSIGHTS

A Ranked Action List, Not a Report to Interpret

Data without direction is noise. Every LocalScout audit ends with a prioritized list of specific improvements — sorted by impact — so you or your client knows exactly what to do next without a strategy session to decode the results.

Impact-Ranked Recommendations: Every issue is scored and sorted so you tackle the highest-leverage improvements first and show clients tangible progress.
Specific Fix Instructions: No vague suggestions. Each recommendation tells you exactly what to change and why it matters for rankings or reputation.
Quick Win Identification: Easy improvements with immediate impact are flagged separately — useful for showing clients early momentum on a new engagement.