Full GBP Visibility. Every Location. Every Week.

LocalScout turns every Google Business Profile into a complete audit in one click — reviews, rankings, SEO, photos, posts, competitor data, and advanced performance analytics beyond Google's built-in charts. Built for agencies and multi-location teams who can't afford to guess.

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Every module in the product, one platform

LocalScout mirrors how agencies actually work GBP — from portfolio overview through reviews, posts, photos, rankings, and client-ready reports.

Overview Analytics Local Pack Analyzer Competitive Intelligence Reviews Customer Intent Updates & Posts Photos & Videos GBP Changelog Landing Page Reports

WHO IT'S FOR

Built for Agencies and Multi-Location Teams

For Agencies

Running GBP for 5 or 50 clients? LocalScout eliminates the hours of manual auditing, gives you white-labeled reports you can send directly to clients, and flags problems before clients do.

For Multi-Location Businesses

Franchise operators, regional chains, and corporate teams use LocalScout to maintain consistent GBP performance across every location — and catch underperformers before they cost you customers.

GBP audit dashboard with change attribution

AUDIT AUTOMATION

A Complete GBP Audit in the Time It Takes to Make Coffee

Manual GBP audits are a 3-hour job that most agencies do inconsistently or skip entirely. LocalScout runs a comprehensive audit of every GBP element — every week — and surfaces what changed, what's broken, and what to fix first.

One-Click Full Audit: Trigger a complete audit of any location with a single click. Reviews, rankings, SEO, photos, posts, competitor data — all pulled and analyzed in one run.
Weekly Automated Snapshots: Audits run on a weekly cadence so you always have current data. Historical snapshots let you trend performance over time and show clients progress.
Change Attribution: See exactly what changed week-over-week — reviews, ratings, photos, response rates — so you can correlate your actions with ranking shifts and prove what's working.
Prioritized Action Queue: Every audit produces a ranked list of recommendations sorted by impact. You know what to fix first without sifting through raw data.

ADVANCED GBP ANALYTICS

Analytics Google Native Reporting Can't Touch

Google's built-in GBP charts stop at surface-level totals. LocalScout layers daily performance trends with search volume, keyword context, and competitor insight — the level of competitive visibility most competitors wish they had.

Beyond native Google charts: Daily impression and engagement trends with Search vs Maps splits, desktop vs mobile breakdowns, and prior-period and year-over-year comparisons.
Search volume built in: Prioritize visibility shifts by the keywords with real demand — not gut instinct or blended totals.
Competitor insight: Compare visibility, keyword gaps, review signals, and local pack context against tracked competitors in one view.
Opportunity diagnosis: See where traffic is leaking and which competitor advantage likely explains it — before rankings move.
Client-ready proof: Advanced analysis clear enough for agency reports and client conversations — no strategy session to decode the charts.

Advanced GBP analytics with search volume and competitor insights

RANKING INTELLIGENCE

Know Which Keywords Are Driving Customers — and Which Are Not

Most GBP tools tell you where you rank. LocalScout tells you why you rank there, which keywords are worth fighting for, and what competitors are doing that you're not.

Local Pack Keyword Tracking: Track your exact position for every keyword in the local pack, updated weekly with historical trend data.
Search Volume + CPC Data: See the monthly search volume and commercial value of every keyword you track. Prioritize based on traffic and revenue potential, not gut instinct.
Competitive Keyword Gap Analysis: See which keywords your competitors rank for that you don't — and know exactly where they're taking customers from you.
AI Overview Tracking: Monitor your presence in Google's AI Overview results alongside local pack rankings — a visibility signal most tools don't cover yet.
Change Attribution: When rankings move, LocalScout shows what changed in your GBP during that period so you can replicate wins and avoid repeating mistakes.

COMPETITIVE INTELLIGENCE

See Exactly Where Competitors Are Beating You

Vague competitive awareness doesn't help. LocalScout gives you side-by-side performance data across every GBP element — reviews, ratings, response rates, keyword rankings, posting frequency, and landing page SEO — so you know exactly what you're up against.

Side-by-Side Benchmarking: Compare your GBP metrics against up to 2 competitors per location across reviews, ratings, rankings, photos, and more.
Competitor Keyword Rankings: See which local pack keywords your competitors rank for and where you're losing ground keyword-by-keyword, not just in aggregate.
Response Rate Comparison: Know if competitors are outresponding you on reviews — a factor Google uses in local ranking signals.
Historical Competitor Tracking: Track competitor performance over time to catch strategy shifts early and respond before they pull ahead.

REVIEW MANAGEMENT

Full Review Intelligence — From Queues to Themes to TOS Flags

LocalScout tracks every review, surfaces what needs a response, analyzes sentiment and topics, and flags policy violations before they hurt rankings. You get operational queues and strategic insight in one place.

Unanswered Review Queue: Dedicated view for reviews awaiting a response — sorted, filterable, and linked back to Google so nothing slips through.
Review Topics & Sentiment: See what customers talk about most, how sentiment trends over time, and how your themes compare to competitors.
Actionable Review Insights: Impact-ranked recommendations tied to review performance gaps — not just charts to interpret on a client call.
AI TOS Violation Detection (Growth + Agency plans): Every review is scanned and classified — fake, off-topic, spam, or inappropriate — with confidence scores and direct Google reporting links.
Review Velocity & Response Rates: Monitor growth rate and response behavior over time, benchmarked against competitors, so you catch momentum shifts early.
Competitor Review Benchmarking: Side-by-side review counts, ratings, velocity, and response rates versus up to two competitors per location.

CUSTOMER INTENT

Connect What People Search With What They Say in Reviews

Discovery terms, review themes, and local pack keywords usually live in separate tools. LocalScout ties them together so you see which searches drive reputation risk and which competitor themes you're missing.

Discovery-to-Review Overlap: See which Google search terms show up in review text — with positive, negative, and neutral breakdowns.
Positive & Negative Themes: Automatic theme chips from your reviews, updated for the date range you select.
Reputation Risks: High-demand search terms paired with negative review signals — flagged before they affect conversions.
Competitor Theme Gaps: Topics competitors' customers mention that your reviews barely cover — useful for positioning and content.

Customer intent and review theme analysis

Google Posts timeline and posting analytics

UPDATES & POSTS

See When Competitors Outpost You — and What to Publish Next

Google Posts are a ranking and engagement signal most businesses ignore. LocalScout tracks your posting cadence, content quality, and competitor activity so you know exactly where you're falling behind.

Posting Timeline & Calendar: Visualize your post history alongside competitors on a timeline or calendar view.
Content Quality Metrics: Compare post length, media usage, and link usage against competitor averages.
Competitive Posting Gaps: See frequency, media, and link gaps side-by-side so you know what to fix first.
Smart Recommendations: Impact-ranked suggestions for post frequency, content types, and competitive catch-up.

PHOTOS & VIDEOS

Photo Count Is Only Half the Story

LocalScout benchmarks your photo library against competitors with health scores, velocity trends, ranking position, and source breakdowns — so you know whether you need more photos, fresher uploads, or more customer-contributed media.

Photo Health Score: Composite score across count, recency, diversity, and customer contribution — with a clear breakdown of what's holding you back.
Competitor Benchmarks: Side-by-side photo counts, historical trends, and percentile ranking versus tracked competitors.
Photo Velocity & Sources: Track uploads per week/month and see how much comes from posts, reviews, and your main profile image.
Prioritized Recommendations: Quick wins and high-impact actions to close photo gaps before competitors pull ahead.

GBP CHANGELOG

Know Exactly What Changed Before Performance Moves

When rankings or visibility shift, the first question is what changed on the profile. LocalScout captures profile history with field-level diffs so you can answer that question in seconds.

Profile History Timeline: Weekly snapshots of your GBP with a scrollable history of every captured change.
Field-Level Diffs: See before-and-after values for categories, hours, contact info, media, and more.
Filter by Category: Narrow to identity, contact, hours, web, media, ratings, or other field groups.
Notification Feed: Stay on top of profile updates alongside your audit and ranking data.

LANDING PAGE SEO

Your GBP Landing Page is Either Helping or Hurting You

Google uses your GBP landing page as a ranking signal. Most businesses have no idea how that page scores on technical SEO, mobile performance, or content quality — or how it compares to the pages of competitors who outrank them. LocalScout audits it on every run.

Technical SEO Audit: Page speed, mobile-friendliness, structured data, schema markup — checked and flagged when competitors hold an advantage you don't know about.
Content Analysis: Title tags, meta descriptions, headings, and content quality evaluated against your actual competitors, not generic benchmarks.
Competitor SEO Comparison: See exactly where a competitor's landing page outperforms yours with specific recommendations to close the gap.

FOR AGENCIES

Agency Plan

Generate, Share, and Brand Client Reports in Minutes

Create shareable GBP performance reports for any location, send clients a link or PDF, and track how often they open it. On Growth and Agency plans, reports use your logo, colors, and agency name — configured once in account settings.

One-Click Generation: Generate a complete audit report for any location in a single click — reviews, rankings, competitive gaps, and prioritized recommendations included.
Shareable Links: Copy a client-ready URL, track view counts, and let stakeholders review results without logging in.
PDF Download & Print: Open or download a polished PDF from any report — no reformatting or copy-pasting into slides.
Custom Branding: Add your logo, brand colors, and agency name in account settings so every report looks like it came from you.
Client-Ready Layout: Reports are structured for non-technical readers — clients understand what changed and what to fix next.

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PORTFOLIO OPERATIONS

Run Every Location From One Account

Whether you manage 5 locations or 50, LocalScout gives you a portfolio view, automated digests, and consistent reporting — without switching tools per client.

Multi-Location Hub

Connect and open any Google Business Profile from a central locations dashboard — onboard new clients in minutes.

Account Email Summaries

Scheduled AI account digests to your team — weekly, monthly, or on demand — with multiple recipients.

Report Branding

Set logo, colors, and agency name once in account settings — every white-label report inherits your brand.

Competitor Setup

Track up to two competitors per location with search, recommendations, and benchmarking across every module.

ACTIONABLE INSIGHTS

A Ranked Action List, Not a Report to Interpret

Data without direction is noise. Every LocalScout audit ends with a prioritized list of specific improvements — sorted by impact — so you or your client knows exactly what to do next without a strategy session to decode the results.

Impact-Ranked Recommendations: Every issue is scored and sorted so you tackle the highest-leverage improvements first and show clients tangible progress.
Specific Fix Instructions: No vague suggestions. Each recommendation tells you exactly what to change and why it matters for rankings or reputation.
Quick Win Identification: Easy improvements with immediate impact are flagged separately — useful for showing clients early momentum on a new engagement.