Sample Report: The Merry Men Inn

This example uses realistic dummy data and the same white-label report structure your clients receive.

LocalScout Demo

Google Business Profile Audit

The Merry Men Inn

Sherwood Forest, Nottinghamshire · Generated March 2026

72_/100

+3 vs Feb 24-Mar 1, 2026

Needs Attention - Competitive Gaps Present

**The Merry Men Inn has a strong brand foundation** with healthy profile completeness and a solid average rating, but visibility is constrained by review velocity and inconsistent keyword coverage. Th...

+2 vs Feb 24-Mar 1, 2026

Profile

+4 vs Feb 24-Mar 1, 2026

Reviews

+2 vs Feb 24-Mar 1, 2026

Rankings

-1 vs Feb 24-Mar 1, 2026

Website

AI Analysis

The Merry Men Inn has a strong brand foundation with healthy profile completeness and a solid average rating, but visibility is constrained by review velocity and inconsistent keyword coverage. The inn appears in the local pack for some high-intent terms, yet falls outside top positions for several high-volume discovery searches.

Compared to nearby competitors, the biggest opportunity is execution consistency: more frequent GBP posting, tighter review response workflows, and better city-intent landing page optimization. Addressing those three levers should improve both rankings and conversion quality over the next reporting cycle.

Wins You Can Action This Week

No ranking wait required — these have immediate impact

Respond to unresolved low-star reviews — Replying to the remaining negative reviews should lift trust signals and improve your response-rate score quickly.

Publish one weekly offer post — A regular cadence of event and offer posts helps freshness and gives prospects a reason to click through.

Expand local keyword coverage on page — Add Sherwood Forest and Edwinstowe variants to headings and copy to better align with pack search intent.

Add recent interior and food photos — Photo recency is trailing your top competitor; new image uploads can improve engagement quickly.

AI Recommendations

Priority 1 - Reputation workflow: set a 24-hour owner response SLA for new reviews and clear all unanswered negative feedback this week.

Priority 2 - Demand capture: publish 4 GBP posts this month (events, specials, Sunday roast, quiz night) and link each to a matching landing section.

Priority 3 - Ranking lift: strengthen on-page local relevance by adding service/location FAQs and improving mobile performance below 2.5 seconds.

What Improved This Week

Positive changes detected since your last snapshot

Gained 5 new reviews this week — Review acquisition increased versus last week, improving momentum against nearby inns.

Added 8 new photos — Fresh media improved profile activity and narrowed the photo gap with leading competitors.

Profile Completeness

Field Audit

Business name

Primary category

Phone number

Address verified

Hours set

Holiday hours

Services list

Business description

Products

Website URL

Photos (active)

Q&A

Competitive Analysis

Review Velocity — Last 6 Months

The Merry Men InnThe Sheriff's ArmsRobin Hood Tavern

Cumulative Review Count

The Merry Men InnThe Sheriff's ArmsRobin Hood Tavern

Photo Count Comparison

Posts Published — Last 90 Days

Head-to-Head Comparison

Factor	The Merry Men Inn (You)	The Sheriff's Arms	Robin Hood Tavern
Overall Rating	4.3 ⭐	4.6 ⭐	4.4 ⭐
Total Reviews	127 +5 vs Feb 24-Mar 1, 2026	189	151
Reviews (last 30 days)	14 +3 vs Feb 24-Mar 1, 2026	19	16
Unanswered reviews	4 negative	1	2
Posts (last 30 days)	3 +1 vs Feb 24-Mar 1, 2026	6	4
Photos	86	131	98
Services listed	7	10	8
Business description	Complete	Complete	Complete

Local Pack Rankings

Keyword Positions

Ranking Detail

Pos	Keyword	Vol	Status
#2	pub near sherwood forest 880/mo · $2.35 CPC	880	Pack
#3	sunday roast edwinstowe 540/mo · $1.92 CPC	540	Pack
#4	family pub nottinghamshire 390/mo · $2.04 CPC	390	At Risk
#6	best pub sherwood forest 1,200/mo · $2.88 CPC	1.2k	Off Pack
#7	dog friendly pub edwinstowe 320/mo · $1.71 CPC	320	Off Pack
#5	country inn lunch near me 460/mo · $2.12 CPC	460	At Risk

Review Analysis

4.3

Avg Rating

+0.1 vs Feb 24-Mar 1, 2026

127

Total Reviews

+5 vs Feb 24-Mar 1, 2026

Last 30 Days

+3 vs Feb 24-Mar 1, 2026

Unanswered

-2 vs Feb 24-Mar 1, 2026

Monthly Reviews Over Time

Rating Distribution

5★ · 78 (61%)

4★ · 29 (23%)

3★ · 11 (9%)

2★ · 6 (5%)

1★ · 3 (2%)

AI-Flagged Patterns

Recurring pattern

4 recent 1-2 star reviews mention slow service on Friday evenings between 7pm-9pm.

Flagged insight

Positive mentions of Sunday roast quality have increased over the last month.

Top Review Sentiment Themes

Food Quality

Mentioned in 61 reviews · Roast dinners and pies are mentioned most often.

Mostly Positive

Atmosphere

Mentioned in 48 reviews · Guests consistently praise the cozy pub setting.

Very Positive

Service Speed

Mentioned in 39 reviews · Peak-hour wait times drive most complaints.

Mixed

Value for Money

Mentioned in 27 reviews · Value sentiment drops during high-traffic weekends.

Mixed

Keywords Mentioned in Reviews

Keywords from GBP categories and local pack. Sentiment reflects the reviews that mention each keyword.

sunday roast

Rank #3

Mentioned in 34 reviews

Mostly Positive

dog friendly pub

Rank #7

Mentioned in 19 reviews

Mostly Positive

pub near sherwood forest

Rank #2

Mentioned in 22 reviews

Mostly Positive

Landing Page SEO

Page Speed vs Competitors (Mobile, seconds)

Issues & Fixes

High

Primary title tag does not include Edwinstowe or Sherwood Forest modifiers.

→ Update title to include brand + core service + location intent.

Med

Mobile load speed averages 3.2s, slower than leading local competitors.

→ Compress hero images and defer non-critical scripts to reduce LCP.

Low

No FAQ section targeting local intent questions (parking, family seating, dog policy).

→ Add a short FAQ block with local long-tail terms.